Open ceremony of the PR Next Gen program, the first batch
On Thursday, February 26, 2026 - the Human Resources Division and the Public Relations Division jointly organized the first batch of the Digital Era Organizational Communication Development Training Course (PR Next Gen). The event was honored by the presence of Associate Professor Dr. Chutikarn Sriviboon (the president of Suan Sunandha Rajabhat University), who presided over the opening ceremony, accompanied by executives, faculty members, and staff who participated in the project activities at the studio of the Faculty of Communication Arts, SSRU Nakhon Pathom Campus. Additionally, the event was honored by Associate Professor Dr. Luedech Girdwichai (Chairman of the SSRU Council), who was the guest speaker for a special lecture on the topic "The Importance of Organizational Communication." He shared valuable perspectives, ideas, and experiences to raise awareness of the role of effective communication in enhancing the organization's image and progress. The project aims to elevate the communication competencies of personnel to keep pace with the changes in media in the digital age, focusing on building knowledge, understanding, and readiness to perform organizational communication tasks effectively. This aligns with the context of diverse and rapidly changing technologies and online platforms, enabling the application of professional skills in managing the organization's image and content creation. It is considered another important activity in driving the university's personnel development.